B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- local mobile search purchase within 24 hours rate for Local mobile searchers (2025)
78% of local searches on mobile devices lead to a purchase within 24 hours.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ComScore
Primary
Tier C
https://v12.ai/case-study-how-a-nh-hvac-company-increased-leads-by-340-with-systematic-local-seo/ ↗
Source Article
NH HVAC Company Increases Leads 340% With Local SEO | Case Study
The Challenge: Invisible Online in a $5,000-Per-Household Market
Granite State Comfort Systems (name changed for privacy) is a 15-year-old HVAC company based in Manchester, New Hampshire. They had a solid reputation — word-of-mouth referrals kept the trucks rolling — but by early 2025, the phones we…
Original Research
ComScore
· Original study ↗
Methodology
Cited to ComScore; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Local mobile searchers: 78% local mobile search purchase within 24 hours rate. Source: ComScore (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-mobile-searches-purchase-24-hours
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-mobile-searches-purchase-24-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- local mobile search purchase within 24 hours rate for Local mobile searchers<br><small>Source: ComScore (2025) · <a href="https://lighthousedata.io/data/local-mobile-searches-purchase-24-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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