B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$161,100,000,000
$161,100,000,000 -- local advertising spend for US local media (16 media tracked by BIA) (2020)
Total local media advertising spend across 16 media tracked by BIA is projected to be $161.1 billion in 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$161,100,000,000
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA Advisory Services
Primary
Tier B
https://bia.com/blog/selling-digital-to-local-businesses-data-insights-strategy-case-studies/ ↗
Source Article
Selling Digital To Local Businesses - Data, Insights, Strategy, Case Studies
Original Research
BIA Advisory Services
· Original study ↗
Methodology
BIA forecast across 16 media categories
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US local media (16 media tracked by BIA): $161,100,000,000 local advertising spend. Source: BIA Advisory Services (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-media-spend-total-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-media-spend-total-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$161,100,000,000</strong> -- local advertising spend for US local media (16 media tracked by BIA)<br><small>Source: BIA Advisory Services (2020) · <a href="https://lighthousedata.io/data/local-media-spend-total-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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