B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
41%
41% -- media partner churn rate for US local advertisers (2024)
41% of US local advertisers have switched from their previous media partner within the last year or two.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vCita (intandem)
Primary
Tier A
https://intandem.vcita.com/blog/smb-insights/why-your-local-advertisers-keep-leaving ↗
Source Article
Why your local advertisers keep leaving (even when they’re happy)
Picture a puzzling scenario: Your local business clients give you glowing reviews, they’re thrilled with their results, and they rate your services 8 out of 10 or higher. Then they leave anyway. Sound familiar?
Our recent survey of 500 US small business owners revealed this trend, but also what’s be…
Original Research
vCita (intandem)
· Original study ↗
Methodology
Switched from previous media partner within the last year or two as of survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US local advertisers: 41% media partner churn rate. Source: vCita (intandem) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-advertisers-switched-media-partner
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-advertisers-switched-media-partner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- media partner churn rate for US local advertisers<br><small>Source: vCita (intandem) (2024) · <a href="https://lighthousedata.io/data/local-advertisers-switched-media-partner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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