B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- click share of local map pack for Google local 3-pack (2025)
The three listings in the Google local map pack (3-pack) capture over 40% of all clicks.
- Value is stated as 'over 40%' based on unnamed industry research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kwickos.com
Primary
Tier C
https://kwickos.com/blog/local-business-seo-complete-guide.html ↗
Source Article
46% of Google Searches Are Local — If You're Not in the 3-Pack, You're Invisible
Open Google Maps on your phone right now. Search for what your business does — "nail salon," "seafood restaurant," "retail store" — followed by "near me."
Count the businesses that appear before you have to scroll.
Three. Google shows exactly three businesses in the local map pack — the coveted "3-p…
Original Research
kwickos.com
· Original study ↗
Methodology
Cited as 'industry research'; original study not named; value stated as 'over 40%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google local 3-pack: 40% click share of local map pack. Source: kwickos.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-3-pack-click-share-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-3-pack-click-share-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- click share of local map pack for Google local 3-pack<br><small>Source: kwickos.com (2025) · <a href="https://lighthousedata.io/data/local-3-pack-click-share-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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