B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
406,000,000
406,000,000 -- earned media impressions for L.L.Bean Be an Outsider campaign (2025)
L.L.Bean's 'Be an Outsider at Work' campaign generated 406 million earned media impressions across 478 placements.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
406,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ben Grossman / L.L.Bean case study
Primary
Tier B
https://www.ben-grossman.com/llbean-be-an-outsider-at-work ↗
Source Article
Ben Grossman | L.L.Bean Case Study
L.L.Bean recently doubled down on a new rallying cry to the public: Be an Outsider. As the campaign took off, L.L.Bean’s Brand Engagement team, a progressive combination between social media, content, public relations, experiential marketing and dynamic retail, needed to begin to deliver proof on it…
Original Research
Ben Grossman / L.L.Bean case study
· Original study ↗
Methodology
Brand case study campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
L.L.Bean Be an Outsider campaign: 406,000,000 earned media impressions. Source: Ben Grossman / L.L.Bean case study (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/llbean-earned-media-impressions
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<blockquote cite="https://lighthousedata.io/data/llbean-earned-media-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>406,000,000</strong> -- earned media impressions for L.L.Bean Be an Outsider campaign<br><small>Source: Ben Grossman / L.L.Bean case study (2025) · <a href="https://lighthousedata.io/data/llbean-earned-media-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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