B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- satisfaction increase percentage for Viewers watching content in the living room vs. other rooms, UK (2023)
Viewers are 14% more likely to feel satisfied and fulfilled when watching content in the living room compared to other rooms.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/research/thinkbox-research/context-effects ↗
Source Article
Context Effects
In Brief
Planners have long known that the context of advertising exposure plays a key role in effective communications. As the world of video advertising has fragmented across screens and platforms, the variation in the context of video advertising has broadened dramatically. With this as the backd…
Original Research
Thinkbox
· Original study ↗
Methodology
Context Effects study, SEM modelling of 5,000+ viewing occasions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Viewers watching content in the living room vs. other rooms, UK: 14% satisfaction increase percentage. Source: Thinkbox (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/living-room-viewing-satisfaction-14-pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/living-room-viewing-satisfaction-14-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- satisfaction increase percentage for Viewers watching content in the living room vs. other rooms, UK<br><small>Source: Thinkbox (2023) · <a href="https://lighthousedata.io/data/living-room-viewing-satisfaction-14-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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