B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- intention to attend live sports events for consumers across 39 country markets (2021-06)
In June 2021, consumer intention to attend live sports events was up 43% from pre-pandemic levels across 39 country markets.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2021-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IMI
Primary
Tier B
https://lumency.co/2021/12/02/sponsorship_into_2022/ ↗
Source Article
Rethink. Reset.
Our President and CEO, Ian Malcolm recently published a guest blog for the World Federation of Advertisers (WFA) to discuss the key sponsorship trends brands should be focusing on heading into 2022.
The global COVID-19 pandemic will have a lasting impact on many aspects of our lives, including how w…
Original Research
IMI
· Original study ↗
Methodology
IMI global consumer research tracking pandemic-related sentiment across 39 markets vs pre-pandemic levels.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers across 39 country markets: 43% intention to attend live sports events. Source: IMI (2021-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/live-sports-attendance-intent-2021
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<blockquote cite="https://lighthousedata.io/data/live-sports-attendance-intent-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- intention to attend live sports events for consumers across 39 country markets<br><small>Source: IMI (2021-06) · <a href="https://lighthousedata.io/data/live-sports-attendance-intent-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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