B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
53%
53% -- share of brands shifting toward short term activities for global brands (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LIONS
Primary
Tier A
https://besteverad.com/lions-releases-the-state-of-creativity-2025-a-global-survey-led-report-with-i… ↗
Source Article
LIONS releases The State of Creativity 2025, a global survey-led report with insights from more than 1,000 marketers and creatives
Original Research
LIONS
· Original study ↗
Methodology
Global survey of 1,000+ marketers and creatives; 2023 baseline was 53%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global brands: 53% share of brands shifting toward short term activities. Source: LIONS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lions-short-term-activities-2025
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<blockquote cite="https://lighthousedata.io/data/lions-short-term-activities-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of brands shifting toward short term activities for global brands<br><small>Source: LIONS (2025) · <a href="https://lighthousedata.io/data/lions-short-term-activities-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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