B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

12%

12% -- share rating cultural reactivity as excellent for global brands (2025)

Name: Share Rating Cultural Reactivity As Excellent Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · n=1,000 · LIONS

Only 12% of brands rate their ability to react quickly to cultural moments as 'excellent'.

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Attribution: LIONS View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

12%

Unit

Percentage

Data Vintage

2025

Entity

global brands

Sample Size

1,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

LIONS Primary Tier A

https://besteverad.com/lions-releases-the-state-of-creativity-2025-a-global-survey-led-report-with-i… ↗

Confidence: 57/100 Vintage: 2025 Channel: Common Crawl

Source Article

LIONS releases The State of Creativity 2025, a global survey-led report with insights from more than 1,000 marketers and creatives

Original Research

LIONS · Original study ↗

Methodology

Global survey of 1,000+ marketers and creatives, fielded November 2024–January 2025

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

global brands: 12% share rating cultural reactivity as excellent. Source: LIONS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lions-cultural-reactivity-excellent-2025

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<blockquote cite="https://lighthousedata.io/data/lions-cultural-reactivity-excellent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- share rating cultural reactivity as excellent for global brands<br><small>Source: LIONS (2025) · <a href="https://lighthousedata.io/data/lions-cultural-reactivity-excellent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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