B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- technology adoption percentage for B2B professionals (2026)
78% of surveyed B2B professionals reported using LinkedIn for outbound.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
847
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier A
https://gtmstack.app/blog/multi-channel-sequence-design ↗
Source Article
Designing Multi-Channel Sequences That Actually Convert | GTMStack
Designing Multi-Channel Sequences That Actually Convert
A practical guide to designing multi-channel SDR sequences with real timing, channel ordering, personalization tiers, and example sequences for different.
GTMStack Team
Table of Contents
What Most People Get Wrong About Sequence Design
The typi…
Original Research
GTMStack
· Original study ↗
Methodology
GTMStack 2026 State of GTM Ops survey of 847 B2B professionals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B professionals: 78% technology adoption percentage. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-outbound-usage-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-outbound-usage-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- technology adoption percentage for B2B professionals<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/linkedin-outbound-usage-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.