B Evidence Grade B Graded under review Safe to Cite Aging

50%

50% -- share of members who are decision makers for LinkedIn (2024)

Name: Share Of Members Who Are Decision Makers Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2024 · mbe.com.au

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Attribution: mbe.com.au View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2024

Entity

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

mbe.com.au Primary Tier C

https://www.mbe.com.au/how-to-use-linkedin-to-help-grow-your-business/ ↗

Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl

Source Article

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Every second, someone creates a new profile on LinkedIn. Crucially for you – as a business or franchise owner – these people tend to: 1. Be decision-makers in their company (50% of LinkedIn members are) 2. Have average household incomes of over A$155 000 This means that figuring out how to get busin…

Original Research

mbe.com.au · Original study ↗

Methodology

Cited by MBE, original source not stated

Methodology documented

Segmentation

IndustryB2B RegionAPAC RoleAll marketers Channelmulti-channel

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Plain Text

LinkedIn: 50% share of members who are decision makers. Source: mbe.com.au (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-decision-makers-50pct

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<blockquote cite="https://lighthousedata.io/data/linkedin-decision-makers-50pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of members who are decision makers for LinkedIn<br><small>Source: mbe.com.au (2024) · <a href="https://lighthousedata.io/data/linkedin-decision-makers-50pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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