B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4.25%
4.25% -- linear tv ad impressions yoy change for US linear TV advertising (Q1 2025)
Linear TV ad impressions declined by 4.25% year over year in Q1 2025.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.25%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
iSpot
Primary
Tier B
https://martechtrend.com/navigating-the-evolving-landscape-of-tv-advertising-linear-vs-streaming/ ↗
Source Article
Navigating the Evolving Landscape of TV Advertising: Linear vs. Streaming - martechtrend
In the first quarter of 2025, the advertising world witnessed intriguing shifts as linear TV ad impressions declined by 4.25% year over year. However, this did not deter ad spend on the channel, which grew by 4% to $12.34 billion, according to a report by iSpot. This trend indicates a heightened foc…
Original Research
iSpot
· Original study ↗
Methodology
iSpot Q1 2025 TV Ad Transparency Report; analyzed 224 billion linear and connected TV ad impressions
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
US linear TV advertising: 4.25% linear tv ad impressions yoy change. Source: iSpot (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linear-tv-impressions-decline-q1-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linear-tv-impressions-decline-q1-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.25%</strong> -- linear tv ad impressions yoy change for US linear TV advertising<br><small>Source: iSpot (Q1 2025) · <a href="https://lighthousedata.io/data/linear-tv-impressions-decline-q1-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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