B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- share of linear ad impressions reaching same viewers for linear TV advertising (Q1 2022)
94% of linear ad impressions reach the same 55% of TV viewers according to Samba TV's Q1 2022 report.
- Reaching and over-saturating the same 55% of TV viewers
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
Q1 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Samba TV
Primary
Tier B
https://rumbleup.com/blog/why-etv-is-the-new-ctv-in-2022 ↗
Source Article
Why Innovative eTV is the New Connected TV (CTV) in 2022
Why Innovative eTV is the New Connected TV (CTV) in 2022
5:37
Despite impression challenges Connected TV (CTV) dominate political ad budgets. eTV ensures your CTV Advertising hit the target audience effectively
It's no secret that broadcast and cable TV advertising continue to boast the highest perc…
Original Research
Samba TV
· Original study ↗
Methodology
Samba TV Q1'22 State of Viewership Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
linear TV advertising: 94% share of linear ad impressions reaching same viewers. Source: Samba TV (Q1 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linear-ad-impressions-saturation-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linear-ad-impressions-saturation-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of linear ad impressions reaching same viewers for linear TV advertising<br><small>Source: Samba TV (Q1 2022) · <a href="https://lighthousedata.io/data/linear-ad-impressions-saturation-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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