B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- brand fit agreement rate for Lifetime (among exposed viewers) (2024-05)
73% of surveyed Lifetime viewers who shopped for cosmetics in the last year agreed that Lifetime is a good place to reach people like them.
- Top 2 box results (strongly/somewhat agree)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024-05
Entity
Sample Size
216
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Lifetime (A+E Global Media)
Primary
Tier A
https://mediasolutions.aegm.com/case-study/maybelline-dance-moms ↗
Source Article
A+E Global Media
THE SOLUTION
Lifetime and Maybelline teamed up for a full 360 partnership around the release of the anticipated Dance Moms: The Reunion special. Partnership launched on digital, with sponsorship of Lifetime's Dance Moms hub and playlists of library content across site, app and YouTube. Leading up to…
Original Research
Lifetime (A+E Global Media)
· Original study ↗
Methodology
Lifetime Loyals Panel Survey 5/16/24–5/28/24; base: A18+ Lifetime viewers who shopped for cosmetics in the last year (n=216); top 2 box results
Methodology documented
Segmentation
IndustryBeauty
Company Sizesmb
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Lifetime (among exposed viewers): 73% brand fit agreement rate. Source: Lifetime (A+E Global Media) (2024-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lifetime-brand-fit-reach-73
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lifetime-brand-fit-reach-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- brand fit agreement rate for Lifetime (among exposed viewers)<br><small>Source: Lifetime (A+E Global Media) (2024-05) · <a href="https://lighthousedata.io/data/lifetime-brand-fit-reach-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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