B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1.42%
1.42% -- lgbtq screen time share for top ten largest national advertisers (2024)
LGBTQ individuals received 1.42% of screen time across 436 ads from the top ten largest national advertisers.
- Based on a study of 436 ads from the top ten largest national advertisers
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.42%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
436
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
imaginationpersonified.com
Primary
Tier C
https://imaginationpersonified.com/marketing-pitch-decks-aditibhardwaj/soda-wave-a-drink-takes-pride… ↗
Source Article
Soda Wave: Label Up – A Drink That Takes Pride
DEI in Advertising by Aditi Bhardwaj
Introduction: A Wave of Change
Soda Wave is a made-up brand created for a Consumer Behavior in Advertising project, submitted during my MS at Pace University. While fictional, the campaign concept explores real-world marketing strategies for inclusivity and repre…
Original Research
imaginationpersonified.com
· Original study ↗
Methodology
Study of 436 ads from top ten national advertisers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top ten largest national advertisers: 1.42% lgbtq screen time share. Source: imaginationpersonified.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lgbtq-screen-time-major-advertisers
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<blockquote cite="https://lighthousedata.io/data/lgbtq-screen-time-major-advertisers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.42%</strong> -- lgbtq screen time share for top ten largest national advertisers<br><small>Source: imaginationpersonified.com (2024) · <a href="https://lighthousedata.io/data/lgbtq-screen-time-major-advertisers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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