B
Evidence Grade B
Graded
under review
Safe to Cite
Current
9%
9% -- native adoption rate for companies using native advertising (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Copyblogger
Primary
Tier A
https://www.brafton.de/blog/news/less-10-companies-use-native-advertising-half-marketers-dont-know/ ↗
Source Article
Less than 10% of companies use native advertising, half of marketers don't know what it is | Brafton
If you’re not familiar with native advertising, you’re not in the minority. Copyblogger recently published the results of a survey, which asked over 2,000 respondents about their familiarity with this approach to web marketing. It found that 49 percent of respondents said they have no idea what nati…
Original Research
Copyblogger
· Original study ↗
Methodology
Survey conducted by Copyblogger
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
companies using native advertising: 9% native adoption rate. Source: Copyblogger (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/less-than-10-percent-companies-use-native-advertising
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<blockquote cite="https://lighthousedata.io/data/less-than-10-percent-companies-use-native-advertising" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- native adoption rate for companies using native advertising<br><small>Source: Copyblogger (2026) · <a href="https://lighthousedata.io/data/less-than-10-percent-companies-use-native-advertising" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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