B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$27,600,000
$27,600,000 -- settlement amount for Legion Media FTC settlement (2024)
Legion Media settled with the FTC for $27.6 million in 2024–2025 regarding unauthorized billing schemes related to supplement subscriptions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$27,600,000
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FTC
Primary
Tier A
https://foundrycro.com/blog/dtc-supplements-marketing-benchmarks-2026/ ↗
Source Article
DTC Supplements Benchmarks 2026 + Free Calculator | Foundry CRO
The short version:
- DTC supplement brands pay a 20 to 60% premium on cost per lead versus unregulated DTC categories, driven by FTC, FDA, Google, and Meta advertising restrictions (Varos 2025, Triple Whale 2025)
- Meta median cost per purchase for vitamins and supplements is $45.62, versus $30 to $…
Original Research
FTC
· Original study ↗
Methodology
FTC enforcement action
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Legion Media FTC settlement: $27,600,000 settlement amount. Source: FTC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/legion-media-ftc-settlement-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/legion-media-ftc-settlement-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$27,600,000</strong> -- settlement amount for Legion Media FTC settlement<br><small>Source: FTC (2024) · <a href="https://lighthousedata.io/data/legion-media-ftc-settlement-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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