B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- consumers leaving company after one bad experience for consumers (2025)
73% of consumers would leave a company after just one bad experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zendesk
Primary
Tier C
https://blog.automatedsalesmachine.com/customer-experience-management-2/ ↗
Source Article
The Complete Guide to Customer Experience Management Platforms for Small Business - The Conversion Feed
Most small business owners don’t think they need a customer experience management platform. They track emails in Gmail. They run surveys through SurveyMonkey. Their CRM holds contact records. Support tickets live in a separate help desk. And when a customer gets frustrated and leaves, nobody connect…
Original Research
Zendesk
· Original study ↗
Methodology
Zendesk benchmark data cited in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 73% consumers leaving company after one bad experience. Source: Zendesk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leave-after-one-bad-experience-73
HTML Embed
<blockquote cite="https://lighthousedata.io/data/leave-after-one-bad-experience-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers leaving company after one bad experience for consumers<br><small>Source: Zendesk (2025) · <a href="https://lighthousedata.io/data/leave-after-one-bad-experience-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.