B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- visitor identification match rate for US B2B website visitors (2026)
Leadpipe identifies 30-40%+ of US B2B visitors with full contact data on the Pro plan.
- Reported as a range (30-40%+)
- Vendor-reported marketing claim for Leadpipe Pro plan
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadpipe
Primary
Tier B
https://www.leadpipe.com/blog/b2b-bot-traffic-the-dirty-number/ ↗
Source Article
How Much of B2B Traffic Is Bots? The Dirty Number
Your Google Analytics report says you had 80,000 monthly visitors. Your paid ad platforms say you bought 20,000 clicks. Your server logs say 4 million requests. Somewhere in that stack, reality lives. The question is how much of it is humans.
I am George, founder of Leadpipe. We run a deterministic …
Original Research
Leadpipe
· Original study ↗
Methodology
Range reported (30-40%+); midpoint used. Vendor-reported match rate via deterministic identity graph
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US B2B website visitors: 30% visitor identification match rate. Source: Leadpipe (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leadpipe-us-b2b-visitor-match-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/leadpipe-us-b2b-visitor-match-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- visitor identification match rate for US B2B website visitors<br><small>Source: Leadpipe (2026) · <a href="https://lighthousedata.io/data/leadpipe-us-b2b-visitor-match-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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