B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- share worrying leaders purposefully mislead for global public (2025)
68% of respondents in the Edelman Trust Barometer worry that business leaders purposefully mislead them.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://www.thisishome.co.uk/death-to-the-age-of-beige/ ↗
Source Article
Death to the age of beige
Ai generated content. Tentative employee communications awash with corporate jargon and intentional ambiguity. Businesses all look the same. Sound the same. And feel the same. We’re living in the Age of Beige.
It’s easy to find that all a bit dull and dismiss it as harmless, if not somewhat boring. …
Original Research
Edelman
· Original study ↗
Methodology
Cited from Edelman Trust Barometer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global public: 68% share worrying leaders purposefully mislead. Source: Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/leaders-mislead-worry-68pct
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<blockquote cite="https://lighthousedata.io/data/leaders-mislead-worry-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share worrying leaders purposefully mislead for global public<br><small>Source: Edelman (2025) · <a href="https://lighthousedata.io/data/leaders-mislead-worry-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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