B
Evidence Grade B
Safe to Cite
Current
77%
77% -- lead gen roi increase for companies using lead scoring (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Sources (2)
MarketingSherpa
Primary
Tier A
https://www.digitalapplied.com/blog/marketing-automation-lead-scoring-workflow-guide ↗
Source Article
How to Convert Leads: Step-by-Step Guide for 2026
How to Convert Leads: Step-by-Step Guide for 2026
By Kushal Magar · April 19, 2026 · 14 min read
Your team generates hundreds of leads every month. Yet only a fraction become paying customers. The gap between lead volume and revenue is not a generation problem — it is a conversion problem.
This guid…
Also cited by
2026-08-14
Original Research
MarketingSherpa
· Original study ↗
Methodology
According to MarketingSherpa
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
companies using lead scoring: 77% lead gen roi increase. Source: MarketingSherpa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-scoring-higher-lead-gen-roi
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<blockquote cite="https://lighthousedata.io/data/lead-scoring-higher-lead-gen-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- lead gen roi increase for companies using lead scoring<br><small>Source: MarketingSherpa (2026) · <a href="https://lighthousedata.io/data/lead-scoring-higher-lead-gen-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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