B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- sales qualified leads growth for Companies nurturing qualified leads (2025)
Companies that nurture their qualified leads generate 50% more sales-qualified leads.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://back2marketingschool.com/email-nurturing-emails/ ↗
Source Article
Create & Measure Revenue-Driving Lead Nurturing Emails
How to Create & Measure Revenue-Driven Lead Nurturing Email Sequences
As a marketer, it’s crucial to have a successful lead nurturing strategy in mind. Lead nurturing emails are one of the most effective ways to convert captured leads into customers.
In fact, let’s look at three lead nurturing stati…
Original Research
Forrester Research
· Original study ↗
Methodology
Cited to Forrester Research; secondary citation
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Companies nurturing qualified leads: 50% sales qualified leads growth. Source: Forrester Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lead-nurturing-sql-lift
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<blockquote cite="https://lighthousedata.io/data/lead-nurturing-sql-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- sales qualified leads growth for Companies nurturing qualified leads<br><small>Source: Forrester Research (2025) · <a href="https://lighthousedata.io/data/lead-nurturing-sql-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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