B
Evidence Grade B
Graded
under review
Safe to Cite
Current
24%
24% -- bounce rate reduction for Laura Geller's 'Own Your Age' campaign (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Glossy
Primary
Tier A
https://www.glossy.co/beauty/beauty-wellness-briefing-how-brands-are-successfully-reaching-women-ove… ↗
Source Article
Beauty & Wellness Briefing: How brands are successfully reaching women over 40
Mature women are spending more money across most beauty and personal care categories than younger women, so why aren’t more brands targeting them in their marketing? This week, I’m looking at campaigns focused on “mature women,” which often refers to female consumers above 40 or 50 years old. Additi…
Original Research
Glossy
· Original study ↗
Methodology
Campaign results reported by Laura Geller
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Laura Geller's 'Own Your Age' campaign: 24% bounce rate reduction. Source: Glossy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/laura-geller-bounce-rate-reduction
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<blockquote cite="https://lighthousedata.io/data/laura-geller-bounce-rate-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- bounce rate reduction for Laura Geller's 'Own Your Age' campaign<br><small>Source: Glossy (2026) · <a href="https://lighthousedata.io/data/laura-geller-bounce-rate-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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