B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
32.5%
32.5% -- share of total sales for Constellation Brands (2024)
Hispanic and Latino consumers represent 32.5% of Constellation Brands' total sales.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CNBC
Primary
Tier C
https://vaqueroadvertising.com/why-latino-consumers-choose-brands-for-life/ ↗
Source Article
Why Latino Consumers Choose Brands for Life - Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.
There is a difference between a brand people buy and a brand people belong to.
Most brands spend their marketing budget trying to be the first. The ones that win with Latino consumers become the second.
Think about Coca-Cola at a family reunion. Not as a product someone chose at the grocery store, b…
Original Research
CNBC
· Original study ↗
Methodology
Cited from CNBC reporting on Constellation Brands' Hispanic consumer base
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Constellation Brands: 32.5% share of total sales. Source: CNBC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/latino-share-constellation-brands-sales-2024
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<blockquote cite="https://lighthousedata.io/data/latino-share-constellation-brands-sales-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.5%</strong> -- share of total sales for Constellation Brands<br><small>Source: CNBC (2024) · <a href="https://lighthousedata.io/data/latino-share-constellation-brands-sales-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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