B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15.1%
15.1% -- on demand audio streaming growth for US Latin music (2025)
On-demand audio streaming for Latin content in the US grew by 15.1% in a single year.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RIAA
Primary
Tier B
https://blog.hollywoodbranded.com/latin-music-is-mainstream-what-marketers-need-to-know-now ↗
Source Article
From Coachella to the Super Bowl: Latin Music Is Everywhere
From Coachella to the Super Bowl: Latin Music Is Everywhere
Quick Answer
Karol G at Coachella. Bad Bunny at the Super Bowl. Latin music is mainstream. Here's what brand marketers need to know right now.
The Desert Just Made History, And Brands Should Be Paying Attention
On April 12, 2026, Karol G wa…
Original Research
RIAA
· Original study ↗
Methodology
RIAA streaming data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Latin music: 15.1% on demand audio streaming growth. Source: RIAA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/latin-streaming-growth-15-1
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<blockquote cite="https://lighthousedata.io/data/latin-streaming-growth-15-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.1%</strong> -- on demand audio streaming growth for US Latin music<br><small>Source: RIAA (2025) · <a href="https://lighthousedata.io/data/latin-streaming-growth-15-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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