B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- share of annual giving in last three days of year for nonprofit donors (2021)
10% of annual giving occurs over the last three days of the year.
- Estimated figure
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
CCS Fundraising
Primary
Tier B
https://www.ccsfundraising.com/insights/5-steps-to-maximize-your-year-end-fundraising-appeal/ ↗
Source Article
5 Steps to Maximize Your Year-End Fundraising Appeal - CCS Fundraising
Year-end giving presents organizations with a unique opportunity to hit fundraising goals in the last days of the year, as an estimated one-third of annual giving occurs in December, with 10% given over the last three days. People tend to be more generous around holiday times, and for Americans, thi…
Original Research
CCS Fundraising
· Original study ↗
Methodology
Estimated share cited by CCS Fundraising
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 10% | |
| 2026 | 12% | +20.0% |
Segmentation
IndustryNonprofit
RoleAll marketers
Channelemail
Cite this stat
Plain Text
nonprofit donors: 10% share of annual giving in last three days of year. Source: CCS Fundraising (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/last-three-days-giving-share
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<blockquote cite="https://lighthousedata.io/data/last-three-days-giving-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of annual giving in last three days of year for nonprofit donors<br><small>Source: CCS Fundraising (2021) · <a href="https://lighthousedata.io/data/last-three-days-giving-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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