B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- slot machine play time increase for Las Vegas Hilton Casino gamblers (2008)
Gamblers at the Las Vegas Hilton Casino spent 50% more time playing slot machines when the space was perfumed with a floral scent compared to when it smelled like an everyday casino.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2008
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kati St Clair (cited business psychologist)
Primary
Tier C
https://barryborsboom.wordpress.com/2008/10/15/the-psycholgy-of-casinos/ ↗
Source Article
The Psychology of Casino’s
Original Research
Kati St Clair (cited business psychologist)
· Original study ↗
Methodology
Anecdotal citation of a scent-marketing experiment reported via business psychologist Kati St Clair; original study not identified.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2008 (current) | 50% | |
| 2026 | 50% | 0% |
Segmentation
IndustryGaming
Company Sizesmb
RegionNorth America
Cite this stat
Plain Text
Las Vegas Hilton Casino gamblers: 50% slot machine play time increase. Source: Kati St Clair (cited business psychologist) (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/las-vegas-hilton-scent-slot-play-time
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<blockquote cite="https://lighthousedata.io/data/las-vegas-hilton-scent-slot-play-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- slot machine play time increase for Las Vegas Hilton Casino gamblers<br><small>Source: Kati St Clair (cited business psychologist) (2008) · <a href="https://lighthousedata.io/data/las-vegas-hilton-scent-slot-play-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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