B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75
75 -- average digital touchpoints per large site for large websites (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ghostery
Primary
Tier B
https://futuremarketing.co/an-in-depth-analysis-of-digital-technologies-used-by-the-guardian/ ↗
Source Article
An In-Depth Analysis of Digital Technologies Used By The Guardian
An In-Depth Analysis of Digital Technologies Used By The Guardian
When a regular person bumps into a map like this, I guess his first reaction is “What the hell did I just see?!” followed by a quick click on the “close” icon.
It’s like that for most people.
But marketers are different.
We are curiou…
Original Research
Ghostery
· Original study ↗
Methodology
Attributed to Ghostery tracker data; per-article note that data was gathered from Ghostery (Evidon trackermap samples)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
large websites: 75 average digital touchpoints per large site. Source: Ghostery (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/large-site-average-digital-touchpoints-ghostery
HTML Embed
<blockquote cite="https://lighthousedata.io/data/large-site-average-digital-touchpoints-ghostery" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75</strong> -- average digital touchpoints per large site for large websites<br><small>Source: Ghostery (2026) · <a href="https://lighthousedata.io/data/large-site-average-digital-touchpoints-ghostery" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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