B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- bounce rate for marketing campaign landing pages (2025)
Landing pages designed for specific marketing campaigns should ideally achieve bounce rates between 10% and 30%.
- Represents an ideal benchmark range (10-30%) rather than an empirical measurement of a specific sample
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
harnium.com
Primary
Tier C
https://www.harnium.com/post/well-worth-the-read-for-anyone-looking-to-improve-bounce-rate-and-drive… ↗
Source Article
Well Worth the Read for Anyone Looking to Improve Bounce Rate and Drive Better Website Performance
Well Worth the Read for Anyone Looking to Improve Bounce Rate and Drive Better Website Performance
Last Tuesday, I watched a business owner nearly cry over their Google Analytics dashboard.
They'd invested ₹2 lakhs in a beautiful new website. Hired an expensive designer. Written compelling copy. Lau…
Original Research
harnium.com
· Original study ↗
Methodology
Ideal bounce rate range for campaign landing pages; midpoint extracted from 10-30% range.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing campaign landing pages: 10% bounce rate. Source: harnium.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/landing-page-bounce-rate-target
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<blockquote cite="https://lighthousedata.io/data/landing-page-bounce-rate-target" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- bounce rate for marketing campaign landing pages<br><small>Source: harnium.com (2025) · <a href="https://lighthousedata.io/data/landing-page-bounce-rate-target" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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