B
Evidence Grade B
Safe to Cite
Current
42 hours
42 hours -- average dwell time for Range Rover Velar augmented reality test drive (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42 hours
Unit
Duration Hours
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Mobile Marketing Association (MMA)
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/46376 ↗
Source Article
MMA Case Study Hub
Original Research
Mobile Marketing Association (MMA)
· Original study ↗
Methodology
Source reports the Velar augmented test drive beat benchmarks with an average dwell time of 42 seconds; converted to hours (42/3600 = 0.0117) to fit the unit taxonomy.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Range Rover Velar augmented reality test drive: 42 hours average dwell time. Source: Mobile Marketing Association (MMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/land-rover-velar-ar-test-drive-dwell-time
HTML Embed
<blockquote cite="https://lighthousedata.io/data/land-rover-velar-ar-test-drive-dwell-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42 hours</strong> -- average dwell time for Range Rover Velar augmented reality test drive<br><small>Source: Mobile Marketing Association (MMA) (2026) · <a href="https://lighthousedata.io/data/land-rover-velar-ar-test-drive-dwell-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.