B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

2.5%

2.5% -- share of displays that are digital for Lamar Advertising (2022)

Name: Share Of Displays That Are Digital Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2022 · World Out of Home Organization

Digital displays account for 2.5% of Lamar Advertising's total estate of 356,000 displays.

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Attribution: World Out of Home Organization View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

2.5%

Unit

Percentage

Data Vintage

2022

Entity

Lamar Advertising

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

World Out of Home Organization Primary Tier A

https://www.worldooh.org/news/ooh-readies-for-new-golden-age ↗

Confidence: 56/100 Vintage: 2022 Channel: Deep Crawl

Source Article

OOH-readies-for-new-Golden-Age

Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO's Global Congress in Toronto. OOH has recovered strongly from the pandemic wh…

Original Research

World Out of Home Organization · Original study ↗

Methodology

Lamar estate of approximately 356,000 displays; stated by CEO at WOO Congress 2022

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Lamar Advertising: 2.5% share of displays that are digital. Source: World Out of Home Organization (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lamar-digital-display-share-2022

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<blockquote cite="https://lighthousedata.io/data/lamar-digital-display-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.5%</strong> -- share of displays that are digital for Lamar Advertising<br><small>Source: World Out of Home Organization (2022) · <a href="https://lighthousedata.io/data/lamar-digital-display-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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