B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- olympics following intent rate for US consumers (LA28 Olympics) (2026)
77% of consumers plan to follow the LA28 Olympics in some way according to BERA research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BERA
Primary
Tier A
https://bera.ai/la28-audience-reach/ ↗
Source Article
LA28 Will Change How Olympic Audiences Are Reached
Original Research
BERA
· Original study ↗
Methodology
BERA LA28 sponsorship research (survey-based brand/audience research)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers (LA28 Olympics): 77% olympics following intent rate. Source: BERA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/la28-consumers-plan-follow-olympics
HTML Embed
<blockquote cite="https://lighthousedata.io/data/la28-consumers-plan-follow-olympics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- olympics following intent rate for US consumers (LA28 Olympics)<br><small>Source: BERA (2026) · <a href="https://lighthousedata.io/data/la28-consumers-plan-follow-olympics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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