B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

78%

78% -- dissatisfied with search results share for personal brand survey respondents (2024)

2024  · n=1,000  · Kurogo

78% of personal brand survey respondents say the search results they see when they Google their name are not what they want them to be.

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Attribution: Kurogo View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
personal brand survey respondents
Sample Size
1,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Kurogo Primary Tier B
https://kurogo.co.uk/post/personal-branding-stats-why-your-personal-brand-matters-more-than-ever-in-… ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Personal Branding Stats: Why Your Personal Brand Matters More Than Ever in Business
Personal Branding Stats: Why Your Personal Brand Matters More Than Ever in Business Fact: The more people that know, like, and trust you, the easier it is to do business. Another Fact: The best way to get people to like and trust you is through your own personal reputation. These facts shouldn’t com…
Original Research
Kurogo · Original study ↗

Kurogo personal brand survey, 1000+ participants

Methodology documented
Industrymarketing
Plain Text
personal brand survey respondents: 78% dissatisfied with search results share. Source: Kurogo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kurogo-google-results-dissatisfied-78
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<blockquote cite="https://lighthousedata.io/data/kurogo-google-results-dissatisfied-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- dissatisfied with search results share for personal brand survey respondents<br><small>Source: Kurogo (2024) · <a href="https://lighthousedata.io/data/kurogo-google-results-dissatisfied-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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