B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- share of respondents saying smartphone changed daily life for New Zealand smartphone users (2015)
85% of surveyed New Zealand smartphone users agreed that having a smartphone had changed the way they lived their day-to-day life.
- Survey conducted via Facebook with a sample size of 357 respondents
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
357
Geography
NZ
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
2degrees
Primary
Tier A
https://www.2degrees.nz/media-releases/research-points-to-kiwis-becoming-more-connected ↗
Source Article
Research points to Kiwis becoming more connected
Research points to Kiwis becoming more connected
Find it hard to imagine life without your smartphone? Well consumer research shows you're not alone as new survey results from 2degrees give a glimpse into the changing lifestyle habits of Kiwis and their smartphones.
2degrees last month conducted a s…
Original Research
2degrees
· Original study ↗
Methodology
Survey conducted via Facebook of 357 smartphone users by 2degrees
Methodology documented
Segmentation
Industrymedia_entertainment
RegionNZ
RoleAll marketers
Cite this stat
Plain Text
New Zealand smartphone users: 85% share of respondents saying smartphone changed daily life. Source: 2degrees (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kiwis-smartphone-changed-daily-life-2degrees
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<blockquote cite="https://lighthousedata.io/data/kiwis-smartphone-changed-daily-life-2degrees" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of respondents saying smartphone changed daily life for New Zealand smartphone users<br><small>Source: 2degrees (2015) · <a href="https://lighthousedata.io/data/kiwis-smartphone-changed-daily-life-2degrees" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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