B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- share of saas businesses rating acquisition engine average for Kiwi SaaS businesses (2023)
73% of Kiwi SaaS businesses think their acquisition engine is average and could do better.
- self-reported survey data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2023
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Proxi
Primary
Tier A
https://proxi.co.nz/customer-acquisition-7-proven-tips-for-success/ ↗
Source Article
Our 2023 SaaS Marketing Capability Survey results showed that 73% of Kiwi SaaS businesses think their acquisition engine is average and could do better – a number that hasn’t changed much over the last four years. That’s a bit of a jaw-dropping statistic – so why is it so hard to secure new customer…
Original Research
Proxi
· Original study ↗
Methodology
Proxi 2023 SaaS Marketing Capability Survey; figure stable over last four years
Methodology documented
Segmentation
IndustrySaaS
RegionAPAC
Cite this stat
Plain Text
Kiwi SaaS businesses: 73% share of saas businesses rating acquisition engine average. Source: Proxi (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kiwi-saas-acquisition-engine-average-2023
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<blockquote cite="https://lighthousedata.io/data/kiwi-saas-acquisition-engine-average-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of saas businesses rating acquisition engine average for Kiwi SaaS businesses<br><small>Source: Proxi (2023) · <a href="https://lighthousedata.io/data/kiwi-saas-acquisition-engine-average-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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