B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

$190,000

$190,000 -- additional credit generated for LMI small business owners (Kiva funnel intervention) (2024)

2024  · Irrational Labs / Common Cents Lab

Common Cents Lab's funnel optimization partnership with Kiva led to over $190,000 in additional credit for LMI small business owners.

  • Amount stated as $190K+
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Attribution: Irrational Labs / Common Cents Lab View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
$190,000
Unit
Currency Usd
Data Vintage
2024
Entity
LMI small business owners (Kiva funnel intervention)
Geography
Global
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Irrational Labs / Common Cents Lab Primary Tier B
https://irrationallabs.com/case-studies/ ↗
Confidence: 53/100 Vintage: 2024 Channel: Wayback
Source Article
Case Studies | Irrational Labs
Curious how behavioral science can improve product design? Dive into our case studies from tech, finance, health, and more. Merit America: Doubling Career Track Course Completion Rates Case Studies Want to boost cryptocurrency adoption? Learn how our insights and ‘The Satoshi Experiment’ can help un…
Original Research
Irrational Labs / Common Cents Lab · Original study ↗

Conversion funnel behavioral experiment by Common Cents Lab and Kiva; self-reported case study outcome

Methodology documented
IndustryFinTech Company SizeSMB RegionGlobal
Plain Text
LMI small business owners (Kiva funnel intervention): $190,000 additional credit generated. Source: Irrational Labs / Common Cents Lab (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kiva-lmi-credit-increase-190k
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<blockquote cite="https://lighthousedata.io/data/kiva-lmi-credit-increase-190k" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$190,000</strong> -- additional credit generated for LMI small business owners (Kiva funnel intervention)<br><small>Source: Irrational Labs / Common Cents Lab (2024) · <a href="https://lighthousedata.io/data/kiva-lmi-credit-increase-190k" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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