B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- killer feature buyer share for product features (killers) (2026)
Killer features are typically valued by fewer than 20% of buyers but detested by more than 20%.
- Heuristic/framework threshold rather than an empirical measurement
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
antoinebuteau.com
Primary
Tier C
https://www.antoinebuteau.com/don-t-price-the-product-product-the-price-book-summary/ ↗
Source Article
Don't Price the Product; Product the Price: Book Summary
Original Research
antoinebuteau.com
· Original study ↗
Methodology
Framework heuristic from book, not empirical measurement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
product features (killers): 20% killer feature buyer share. Source: antoinebuteau.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/killer-features-buyer-share-20
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<blockquote cite="https://lighthousedata.io/data/killer-features-buyer-share-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- killer feature buyer share for product features (killers)<br><small>Source: antoinebuteau.com (2026) · <a href="https://lighthousedata.io/data/killer-features-buyer-share-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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