B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21.7%
21.7% -- same store sales growth rate for KFC Romania (2026)
KFC increased same-store sales by 21.7% vs last year following the Duetos campaign.
- Case study self-reported campaign results
- Same-store sales performance
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Effie Romania
Primary
Tier B
https://effie.ro/campaign/duetos/ ↗
Source Article
KFC - Duetos
KFC - Duetos
Information
Campaign: Duetos
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România
Background/Objectives
Strategy
Results
Background/objectives: We needed to fill the sandwich gap versus McDonalds and come with a cool so…
Original Research
Effie Romania
· Original study ↗
Methodology
Campaign results reported by agency (McCann Worldgroup România) in Effie Romania case study; same-store sales performance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
KFC Romania: 21.7% same store sales growth rate. Source: Effie Romania (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kfc-duetos-sales-increase-romania
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<blockquote cite="https://lighthousedata.io/data/kfc-duetos-sales-increase-romania" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.7%</strong> -- same store sales growth rate for KFC Romania<br><small>Source: Effie Romania (2026) · <a href="https://lighthousedata.io/data/kfc-duetos-sales-increase-romania" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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