B
Evidence Grade B
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Aging
46.8%
46.8% -- private label value share for Ambient Food, Confectionery & Snacks, and Perishable Food (17 European markets) (2024)
Ambient Food, Confectionery & Snacks, and Perishable Food collectively account for an average of 46.8% private label value share across 17 tracked European markets.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46.8%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PLMA / NielsenIQ
Primary
Tier A
https://globalretailmag.com/private-labels-strong-in-europe-sales-reach-e352-billion-in-2024/ ↗
Source Article
Private Labels Strong in Europe: Sales Reach €352 Billion in 2024 - Global Retail Brands
News from PLMA’s International Council reveal that Private Label brands continue to gain momentum across Europe, with total sales reaching €352 billion in 2024, according to data from NielsenIQ. This marks a 0.11 percentage point increase in market share from 2023, bringing private labels to 38.1% o…
Original Research
PLMA / NielsenIQ
· Original study ↗
Methodology
NielsenIQ data across 17 European markets
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Ambient Food, Confectionery & Snacks, and Perishable Food (17 European markets): 46.8% private label value share. Source: PLMA / NielsenIQ (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/key-categories-private-label-value-share
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<blockquote cite="https://lighthousedata.io/data/key-categories-private-label-value-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46.8%</strong> -- private label value share for Ambient Food, Confectionery & Snacks, and Perishable Food (17 European markets)<br><small>Source: PLMA / NielsenIQ (2024) · <a href="https://lighthousedata.io/data/key-categories-private-label-value-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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