B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80
80 -- employees laid off for Keurig Dr Pepper (2025-05)
Keurig Dr Pepper shut down its internal agency, Liquid Sunshine, laying off around 80 employees in May 2025.
- Value is approximate ('around 80')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80
Unit
Count
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Age
Primary
Tier C
https://brigadebranding.com/in-house-teams-are-moving-out-why-the-agency-model-still-works/ ↗
Source Article
In-house Teams are Moving Out: Why the Agency Model Still Works - BRIGADE
In-house Teams are Moving Out: Why the Agency Model Still Works
Earlier this month, news broke that Keurig Dr Pepper had shut down its internal agency, Liquid Sunshine, laying off around 80 employees in the process (Ad Age, May 2025). It wasn’t just a surprising development—it was a sign of a deeper…
Original Research
Ad Age
· Original study ↗
Methodology
Reported by Ad Age; single-company event, not aggregate industry data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Keurig Dr Pepper: 80 employees laid off. Source: Ad Age (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/keurig-liquid-sunshine-layoffs-80
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<blockquote cite="https://lighthousedata.io/data/keurig-liquid-sunshine-layoffs-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80</strong> -- employees laid off for Keurig Dr Pepper<br><small>Source: Ad Age (2025-05) · <a href="https://lighthousedata.io/data/keurig-liquid-sunshine-layoffs-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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