B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51.4%
51.4% -- tv viewers for Kenyans (2022)
51.4% of Kenyans plan to watch the FIFA World Cup 2022 on TV or an online streaming platform.
- Survey-based stated intention
- Includes both TV and online streaming platforms
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51.4%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TGM Research
Primary
Tier C
https://tgmresearch.com/football-world-cup-2022-in-kenya.html ↗
Source Article
World Cup Insights in Kenya 2022 - Data at your fingertips
DATA AT YOUR FINGERTIPS
Football World Cup 2022™ Insights in Kenya
Do you want to know how many people will be watching the FIFA World Cup 2022™? Looking for the level of engagement Kenya has with this sporting event? We have the World Cup audience statistics and insights in Kenya for you!
Welcome t…
Original Research
TGM Research
· Original study ↗
Methodology
TGM Global World Cup Survey 2022
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kenyans: 51.4% tv viewers. Source: TGM Research (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kenya-world-cup-tv-viewers
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<blockquote cite="https://lighthousedata.io/data/kenya-world-cup-tv-viewers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51.4%</strong> -- tv viewers for Kenyans<br><small>Source: TGM Research (2022) · <a href="https://lighthousedata.io/data/kenya-world-cup-tv-viewers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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