B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- mobile payment adoption rate for Kenya (adults) (2016)
A reported 90% of adults in Kenya utilize a mobile payments service.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thinkinkpr.com
Primary
Tier C
https://www.thinkinkpr.com/ithinkink/why-the-developing-world-is-the-most-mature-market-for-mobile-p… ↗
Source Article
Why the Developing World is the Most Mature Market for Mobile Payments
Why the Developing World is the Most Mature Market for Mobile Payments
Feb 10, 2016 / By Vanessa Horwell
In the U.S., many saw 2015 as a tipping point for the mobile payments industry. And for good reason, since consumers’ interest in and use of mobile payments technology reached new heights over th…
Original Research
thinkinkpr.com
· Original study ↗
Methodology
Reported share of Kenyan adults utilizing a mobile payments service, as of article publication (Feb 2016); original source not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kenya (adults): 90% mobile payment adoption rate. Source: thinkinkpr.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kenya-adult-mobile-payment-adoption-2016
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<blockquote cite="https://lighthousedata.io/data/kenya-adult-mobile-payment-adoption-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- mobile payment adoption rate for Kenya (adults)<br><small>Source: thinkinkpr.com (2016) · <a href="https://lighthousedata.io/data/kenya-adult-mobile-payment-adoption-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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