B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1,500
1,500 -- event attendance for Johnnie Walker KEEP WALKING Live events (Manchester) (2026)
Over 1,500 people attended the Johnnie Walker KEEP WALKING Live events across Manchester.
- Stated as 'over 1,500 attendees'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,500
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Diageo
Primary
Tier A
https://www.diageo.com/en/news-and-media/stories/2026/raising-a-glass-this-red-carpet-season ↗
Source Article
Raising a glass this <em>red-carpet</em> season
We're a global leader in premium drinks, one of the most dynamic consumer categories.
We kicked off awards season with Johnnie Walker at the Grammys®, where our biggest whisky brand drove conversations reaching over 200 million target consumers through a global paid campaign during music's greatest …
Original Research
Diageo
· Original study ↗
Methodology
Company-reported total attendance across the KEEP WALKING Live event series held at grassroots music venues in partnership with NTS Radio, following the 2026 BRIT Awards; figure stated as 'over 1,500' so represents an approximate minimum
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Johnnie Walker KEEP WALKING Live events (Manchester): 1,500 event attendance. Source: Diageo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/keep-walking-live-manchester-attendees
HTML Embed
<blockquote cite="https://lighthousedata.io/data/keep-walking-live-manchester-attendees" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,500</strong> -- event attendance for Johnnie Walker KEEP WALKING Live events (Manchester)<br><small>Source: Diageo (2026) · <a href="https://lighthousedata.io/data/keep-walking-live-manchester-attendees" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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