B
Evidence Grade B
Graded
under review
Safe to Cite
Current
390,000,000
390,000,000 -- campaign reach opportunities to see for Keep Britain Tidy 'A Rubbish Reality' PR campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
390,000,000
Unit
Count
Data Vintage
2026
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Barley Communications
Primary
Tier A
https://barleycommunications.co.uk/case-studies/highlighting-englands-litter-crisis-to-drive-behavio… ↗
Source Article
Highlighting England’s litter crisis to drive behaviour change
“
Thank you so much for everything you did for us in helping A Rubbish Reality reach far and wide. We are so happy with the outcome of the report and how well received it has been.
Melissa James
Senior Researcher, Keep Britain Tidy
Organisation type
Charity/third sector
Sector
Cities and communities…
Original Research
Barley Communications
· Original study ↗
Methodology
PR agency case study self-reported campaign reach (OTS/OTH estimate)
Methodology documented
Segmentation
IndustryMedia
RegionGB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Keep Britain Tidy 'A Rubbish Reality' PR campaign: 390,000,000 campaign reach opportunities to see. Source: Barley Communications (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/keep-britain-tidy-campaign-reach-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/keep-britain-tidy-campaign-reach-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>390,000,000</strong> -- campaign reach opportunities to see for Keep Britain Tidy 'A Rubbish Reality' PR campaign<br><small>Source: Barley Communications (2026) · <a href="https://lighthousedata.io/data/keep-britain-tidy-campaign-reach-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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