B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

47%

47% -- results per spot for Kapitalbank (Birbank) TV campaign (2025)

Name: Results Per Spot Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · Medialyzer

Kapitalbank (Birbank) achieved a 47% increase in results generated per spot after TV attribution optimization.

Single-campaign vendor case study

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Attribution: Medialyzer View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

47%

Unit

Percentage

Data Vintage

2025

Entity

Kapitalbank (Birbank) TV campaign

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Medialyzer Primary Tier B

https://www.medialyzer.com/blog/case-study-kapitalbank-tv-atrribution ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Case Study: Kapitalbank TV Attribution

Kapitalbank x Havas x Medialyzer: How TV Attribution Delivered 60% More Efficient Media Investment Azerbaijan’s first fully digital bank, Birbank (owned by Kapitalbank), launched an intensive TV campaign to introduce its brand-new credit card. With a clear ambition to boost website traffic and incre…

Original Research

Medialyzer · Original study ↗

Methodology

Vendor case study using Medialyzer TV attribution; single-campaign results

Methodology documented

Segmentation

IndustryFinTech RegionGlobal Channelevents

Cite this stat

Plain Text

Kapitalbank (Birbank) TV campaign: 47% results per spot. Source: Medialyzer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kapitalbank-results-per-spot-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/kapitalbank-results-per-spot-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- results per spot for Kapitalbank (Birbank) TV campaign<br><small>Source: Medialyzer (2025) · <a href="https://lighthousedata.io/data/kapitalbank-results-per-spot-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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