B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- media investment per tv driven website session for Kapitalbank (Birbank) TV campaign (2025)
Kapitalbank (Birbank) achieved a 60% lower media investment needed per TV-driven website session after TV attribution optimization.
- Single-campaign vendor case study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Medialyzer
Primary
Tier B
https://www.medialyzer.com/blog/case-study-kapitalbank-tv-atrribution ↗
Source Article
Case Study: Kapitalbank TV Attribution
Kapitalbank x Havas x Medialyzer: How TV Attribution Delivered 60% More Efficient Media Investment
Azerbaijan’s first fully digital bank, Birbank (owned by Kapitalbank), launched an intensive TV campaign to introduce its brand-new credit card. With a clear ambition to boost website traffic and incre…
Original Research
Medialyzer
· Original study ↗
Methodology
Vendor case study using Medialyzer TV attribution; single-campaign results
Methodology documented
Segmentation
IndustryFinTech
Company SizeEnterprise
RegionGlobal
Channelevents
Cite this stat
Plain Text
Kapitalbank (Birbank) TV campaign: 60% media investment per tv driven website session. Source: Medialyzer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kapitalbank-media-investment-per-session
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<blockquote cite="https://lighthousedata.io/data/kapitalbank-media-investment-per-session" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- media investment per tv driven website session for Kapitalbank (Birbank) TV campaign<br><small>Source: Medialyzer (2025) · <a href="https://lighthousedata.io/data/kapitalbank-media-investment-per-session" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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