B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- consumers valuing diversity and inclusion for global consumers (2026)
According to Kantar's Marketing Trends 2026 report, 65% of people value companies that actively promote diversity and inclusion.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier C
https://www.inteliqua.com/from-inclusion-to-customer-retention ↗
Source Article
From Inclusion to Customer Retention
From Inclusion to Customer Retention
How loyalty programs drive measurable growth through inclusion
Inclusion today is no longer limited to how brands communicate, but to how they operate and how customers experience them. While many brands have made progress in representing diversity through campai…
Original Research
Kantar
· Original study ↗
Methodology
Cited from Kantar Marketing Trends 2026 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 65% consumers valuing diversity and inclusion. Source: Kantar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kantar-consumers-value-diversity-inclusion-2026
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<blockquote cite="https://lighthousedata.io/data/kantar-consumers-value-diversity-inclusion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- consumers valuing diversity and inclusion for global consumers<br><small>Source: Kantar (2026) · <a href="https://lighthousedata.io/data/kantar-consumers-value-diversity-inclusion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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