B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- brand power boost for Brands with well-defined sonic assets (2025)
Brands with well-defined assets, including sonic assets, enjoy a 76% boost in brand power.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
https://www.hitproductions.net/journal/5-ways-to-refresh-your-brand-sound ↗
Source Article
New Year, New Sound: 5 Sonic Branding Trends for 2025
New Year, New Sound: 5 Ways to Get a Fresh Start on Your Brand’s Sound
It’s 2025. The rules of engagement have shifted. Again.
Welcome to the era where brands don’t just compete for attention—they fight for relevance. The world moves fast, and the brands that thrive aren’t necessarily the loudest bu…
Original Research
Kantar
· Original study ↗
Methodology
Cited from Kantar BrandZ research
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Brands with well-defined sonic assets: 76% brand power boost. Source: Kantar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kantar-brand-power-sonic-assets-76
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<blockquote cite="https://lighthousedata.io/data/kantar-brand-power-sonic-assets-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- brand power boost for Brands with well-defined sonic assets<br><small>Source: Kantar (2025) · <a href="https://lighthousedata.io/data/kantar-brand-power-sonic-assets-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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