B
Evidence Grade B
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accuracy verified by the review judge
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Recent
$858
$858 -- average back to school spend per household for K-12 families (2025)
The average K-12 back-to-school spend per household is $858 according to NRF in 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$858
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NRF
Primary
Tier C
https://www.appbrew.com/blogs/back-to-school-marketing-ideas ↗
Source Article
How to Plan Your 2026 Back-to-School Marketing Campaign (Before Every Other Brand Does)
Original Research
NRF
· Original study ↗
Methodology
Cited from NRF 2025 back-to-school survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
K-12 families: $858 average back to school spend per household. Source: NRF (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/k12-household-bts-spend-nrf-2025
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<blockquote cite="https://lighthousedata.io/data/k12-household-bts-spend-nrf-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$858</strong> -- average back to school spend per household for K-12 families<br><small>Source: NRF (2025) · <a href="https://lighthousedata.io/data/k12-household-bts-spend-nrf-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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