B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

$249

$249 -- average spend per household clothing for K-12 families (2025)

2025  · NRF

K-12 families plan to spend an average of $249 per household on clothing and accessories.

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Attribution: NRF View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
$249
Unit
Currency Usd
Data Vintage
2025
Entity
K-12 families
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
NRF Primary Tier C
https://www.appbrew.com/blogs/back-to-school-marketing-ideas ↗
Confidence: 48/100 Vintage: 2025 Channel: Common Crawl
Source Article
How to Plan Your 2026 Back-to-School Marketing Campaign (Before Every Other Brand Does)
Original Research
NRF · Original study ↗

NRF 2025 survey, cited

Methodology documented
Industrymarketing
Plain Text
K-12 families: $249 average spend per household clothing. Source: NRF (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/k12-clothing-spend-nrf
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<blockquote cite="https://lighthousedata.io/data/k12-clothing-spend-nrf" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$249</strong> -- average spend per household clothing for K-12 families<br><small>Source: NRF (2025) · <a href="https://lighthousedata.io/data/k12-clothing-spend-nrf" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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